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iTEC and Velouté join to offer greater opportunities for women

Beauty therapy students in Saudi Arabia will now have the opportunity to obtain an internationally recognised qualification, opening new doors for career advancement and bolstering growth in the sector.

Global awarding body iTEC has entered the Saudi Arabian market through a partnership with The Velouté Academy in Riyadh, a first of its kind for the Kingdom. The partnership will see iTEC, as a leading global qualifications provider, expanding into the beauty sector in KSA, which is currently growing at 12% year-on-year.

iTEC has partnered with The Velouté Academy to deliver a shared goal of standardising the Saudi Cosmetology Market aligning with Saudi Vision 2030, empowering female learners through the promotion of international opportunities of a career in beauty entrepreneurialism, and generating awareness of the importance of higher standards for consumers.

To encourage high regulatory standards in practice and training, employers are increasingly looking to introduce global standards, and training across the Kingdom and get more people into work.

Commenting on the partnership, Marcus Bull, CCO of iTEC said:
“Saudi Arabia’s beauty sector is a rich and rapidly growing market looking for internationally recognised qualifications and standards. We are excited to be working with Velouté in a dynamic market, which is looking for increased professionalism and trusted advisors to guide consumers through the types of treatment available.”

There has been a growing demand for high-skilled beauty and cosmetic therapists in the Kingdom’s booming beauty industry, and this partnership marks a brand new standard for the sector. iTEC will be a key enabler in increasing skills and supporting regulatory change, whilst fostering greater awareness of the value of a career in beauty therapy for women.

With a rich history in providing internationally renowned qualifications in 48 countries across Africa, ASEAN and Europe, UK-based iTEC’s latest partnership will see it bring world-class practices to raise industry standards and empower more women to work with an internationally recognised qualification.

Commenting on the partnership, Kholoud Al Hammad, Founder & CEO at Velouté said:
“It is great to find an organisation that shares our vision. This partnership between The Velouté Academy and iTEC will help us to make the difference by standardising of the Saudi Cosmetology Market, empowering regional female learners with recognised qualifications and open up opportunities of a career in the beauty sector, whilst increasing awareness of higher standards for consumers.”